Client: Pacific Vision Institute
Director: Vera Frietag
Theater: AMC Van Ness, San Francisco, CA, Date: 9/7/07 – 11/29/07
This spot played twice in the pre-shows every day before all shows.
Duration: 30sec
Commercial promotes optical retail stores. It was created in collaboration with Short Kids Production and produced by Andrew Hempy. The look of this spot revolves around the potential for an embarrassing moment when you have bad vision. The implied message is: If you bought new glasses or went for a check-up, you could avoid this moment. |